The Data Literacy Association (DaLa) is a non-profit knowledge-sharing organization. It was founded in 2022 by a group of data-literate and data-inspired leaders from corporates, consulting firms and start-ups. It aims to empower the organizations in Asia to be successful in their data literacy journey. DaLa is a community of data leaders and data citizens in Asia. The association encourages and facilitates its members and ecosystem stakeholders to share their best practices and experiences on cultivating data literacy in their organizations.